Gain Enlists Wanda Sykes in Online Effort

The Gain matchmaker program features an interactive YouTube video questionnaire in which Wanda will lead participants through a unique, digital experience to find their own scent match based on their personality. Through a list of anything but ordinary characteristics, like taste in shoes and music or assessment of an inkblot, Sykes and Gain will match people up with the Gain scent that is as unique as them.

“We’re excited to be working with Wanda as Gain introduces, a one-of-a-kind interactive experience to help people express themselves and find their perfect scent match,” said Hamilton Brown, P&G North American Brand Manager for Gain. “At Gain we believe the fun doesn’t have to stop when the cleaning starts, especially when you’re surrounded by your perfect Gain scent match.”

To ensure that everyone has a chance to meet their perfect match, Gain has also created a Spanish language version of the YouTube videos featuring “Dr. Aroma,” Dr. Aroma takes people through a series of questions in Spanish in order to help pinpoint their perfect scent match from Gain’s anything but ordinary line up of scents.