Garnier Taps Drew Barrymore for Campaign

Drew Barrymore and the beauty brand Garnier have partnered to launch new campaign, set to create “real buzz” for the brand's latest Whole Blends Sulfate Free haircare range.
 
After discovering Barrymore was a fan of Whole Blends on Instagram, Garnier enlisted her as both a brand ambassador and creative director.
 
Adrien Koskas, global brand president for Garnier, commented, “We are delighted to welcome Drew to the Garnier brand. Together we have thrown out the rulebook when it comes to haircare advertising, creating a truly fresh approach which we hope connects with our consumers. Drew's involvement has been phenomenal, both because she genuinely loves the products and also because of her creative input in the campaign.”
 
Working closely with the Garnier team, Barrymore helped lead creative for her first-ever TV advertising spot with the brand and will serve as the face of the new Whole Blends Sulfate Free Remedy Collection. 
 
“I've been a fan of Garnier Whole Blends since trying the Olive products last summer, so when they approached me with the idea to help them launch the new clean beauty Sulfate Free Remedy Collection, I was all in,” Barrymore said. “The products are amazing and good for your hair, but what's even better is that the brand is doing so many good things to give back and help make the planet greener, they have a total end-to-end approach to sustainability, Greener Beauty, and work with NGOs such as the Bee Conservancy, protecting 10 million bees, and that's really important to me.”
 
The creative will begin running on February 15, 2021, and includes TV, digital and social media content.
 
About the Whole Blends Sulfate Free Range
 
Garnier’s Whole Blends Sulfate Free Remedy collection is available in three blends:
 

• Whole Blends Sulfate Free Remedy Honey Treasures – This formula blends the natural treasures of sustainably sourced Acacia Honey and beeswax, in a powerful, sulfate free recipe. The 10-in-1 treatment moisturizes, detangles, repairs and prevents split ends, tames frizz, strengthens hair's fiber, restores softness, nourishes, protects against heat, reduces breakage, and improves manageability. With use, hair looks healthier and feels ultra-nourished, for up to 72 hours of damage protection, guaranteed, says the brand.
• Whole Blends Sulfate Free Remedy Coconut Oil & Cocoa Butter – This clean remedy for very frizzy hair expertly blends coconut oil and sustainably sourced Cocoa Butter in a powerful, enriching, sulfate free recipe. With use hair looks healthier, smoother for up to 72 hours frizz control, guaranteed, says Garnier.
• Whole Blends Sulfate Free Remedy Royal Hibiscus & Shea Butter – This remedy for curls and coils blends Hibiscus Flower and sustainably sourced Shea Butter in a powerful, deeply nourishing sulfate free recipe. The 5-in-1 Conditioner can be used as a pre-wash, co-wash, conditioner, combing cream, leave in. With use hair looks healthier for up to 72 hour curl definition, guaranteed, Garnier says.

 
Whole Blends Sulfate Free Remedy is blended with sustainably sourced ingredients and blended without sulfates, parabens, mineral oil, petrolatum, dyes and gluten. The formula is blended with fairly traded and sustainably sourced honey, cocoa seed butter, argan oil and shea butter.
 
Also, the plastic bottle, not including the pump, is made of 100% recycled material, and the products are produced in a facility committed to sustainability, reducing its waste and water consumption per unit by approximately 58% and 47% respectively, since 2005.
 
Garnier Whole Blends Sulfate Free Remedy products are available at food, mass, and drugstores nationwide, and for the first time the brand is offering a money back guarantee program.