Gattefossé Launches New Formulations Collection

Gattefossé has launched its new Inspiration Collection.

 

The personal care ingredient company’s application lab has developed the collection, “Daring on the Daily” with seven innovative formulas. Touted as “surprising and delightful” the new collection invites everyone to have fun, be bold and whimsical, according to the company.

 

“For this new ‘Inspiration 2023,’ we have given free rein to our imagination and creativity in order to offer a brand new innovative and inspiring concept to our customers,” said Marine Lochouarn, technical marketing manager at Gattefossé France. “I invite everyone to re-enchant your daily life by reclaiming it with our new collection of formulas where everything is allowed. Shake up your beauty routine, have fun and be ‘daring on the daily’!”

The 2023 edition is organized around three key trends – I.D. Manifesto, Playground and Experience the Unexpected – each aiming to celebrate a new expression of beauty encouraging disruptive and playful cosmetics. They can be used as an ideal medium for consumers to express their individuality while having fun and exploring different aspects of their personalities. I.D. Manifesto encourages a desire for self-acceptance and self-expression; Playground encourages more playful cosmetic application with new formulas; and Experience the Unexpected encourages discovering new territories.

Primer-to-Powder, a makeup base with a creamy texture transforms into a powdery touch with a silky after-feel; 

 

Glittering Gummies, a highlighter with a gummy-like texture in a travel-friendly format deposits shimmery pearls; 

 

Alien Slime, an optical illusion cream-gel that contains a stringy, slime-like texture, but captivates with its comfortable and non-sticky after-feel – perfect for a soothing massage.

 

Explore the collection here. Check a video of the collection below: