Gattefossé Launches Trend Tool

In the aim of stepping away from mainstream trends presentations, “INSPIRATION” is a new Gattefossé tool intending to be ahead of market trends and give a new breath to personal care products manufacturers, according to the company. 

It is a set of topics allowing formulators to reinvent their products with new ideas, showing new usages of Gattefossé ingredients. These topics have different degrees of originality to answer different needs and expectations in creativity. 

Each topic is illustrated by formulations developed by Gattefossé cosmetic application laboratories and comes with a booklet and a presentation. 

“The formulations, original and innovative, allow brands to discover new textures and generate new ideas for future launches. They are perfect to highlight different aspects of Gattefossé lipochemical ingredients in new applications and outside of their comfort zone. It also shows Gattefossé know-how in sensoriality,” said Adèle Cote, marketing project leader, personal care at Gattefossé. 

The booklet and presentation are used to illustrate the topics in an innovative way with examples coming from the beauty world but also from other fields such as food, fashion or 
culture. The goal is to make our customers dive into each universe. 

INSPIRATION will become an annual rendezvous, launched every January at Cosmetagora. This French show was created for formulators but also for marketers, two major targets of this new tool. Every year, the new edition will offer brand new topics, illustrations and formulations, allowing the discovery of new textures and ideas. 

In 2018, INSPIRATION presents three topics: MOVE IT, BE FRESH and THINK TWICE. MOVE IT enhances the workout experience for consumers which are interested in getting 
and staying healthy and fit; BE FRESH is inspired by the cold and reinvents freshness through innovative textures; and THINK TWICE talks about illusions and trompe-l'oeil 
through cosmetic products which are not what you would expect. 

And, eight innovative formulations have been created to surprise customers. Amongst them are available the “Coco Sweat”, a sweatproof powder which needs to be diluted in water; 
the “Ice, Ice, Baby”, a day cream cold as an ice cube; or the “Liquid Balm” with a name that speaks for itself. 

More info: www.gattefosse.com