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Expands its visibility on the internet and strengthens its presence locally.
November 20, 2020
By: Charlie Sternberg
Associate Editor
In order to support its customers in China, Gattefossé has launched its new website in Chinese. The main objective of this website is to promote Gattefossé's offer in China to expand its visibility on the internet and strengthen its presence locally. Divided in sections, the website presents the company and its activities, its products and formulation expertise on both the pharmaceuticals and cosmetics markets. This platform also aims to facilitate the exchanges with Gattefossé Chinese team, based in Shanghai with an office and application laboratories. This digital project was carried out in close collaboration with the Chinese affiliate and a local agency to best comply with Chinese web search and navigations habits. This new website conveys the visual identity of Gattefossé Group and offers quick and easy access to information thanks to an indexing optimization, a fluid navigation and redesigned ergonomics. The website is visible and available on all devices (smartphones, tablets, computers). Finally, the website links to the official WeChat account of the affiliate, which offers short articles related to the content of the website. WeChat is China's leading social network with over a billion users. “Our strategy has always been to invest in China with a long-term approach and Gattefossé attaches great importance to the Chinese market, which is both very significant and promising for our industries,” said Ségolène Moyrand-Gros, group director, Corporate Development at Gattefossé. “Realizing and indexing the website in Chinese is essential to strengthen our presence and be closer to our customers locally to meet their needs. The website has been designed to provide visitors with an optimal browsing experience.”
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