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Moves from Prescriptives to Tom Ford Beauty.
June 18, 2010
By: TOM BRANNA
Editor
The Estee Lauder Companies Inc. named a new president for the Tom Ford Beauty brand. Caroline Geerlings – most recently senior vice president and general manager of Prescriptives Worldwide – is nowresponsible for the overall strategic direction, global development, management and growth of new business and Tom Ford Beauty. Tom Ford Beauty is sold in 43 countries and territories. Best known as the former fashion designer for Gucci, in May 2010 Tom Ford Beauty launched a lineup of 12 lip colors under the Private Blend Collection. In the fragrance area, Tom Ford Black Orchid first launched in November 2006. Following the launch of its first scent, Tom Ford introduced the Private Blend Collection, an exclusive line of 12 unisex fragrances. Tom Ford for Men, his eponymous men’s scent, was launched in Fall 2007. Tom Ford White Patchouli launched in September 2008. Recent launches include Tom Ford for Men Extreme, Tom Ford White Patchouli and Tom Ford Grey Vetiver. Tom Ford states, “With 25 years in the beauty industry, Caroline will bring tremendous talent and leadership to Tom Ford Beauty as we continue to set a new standard of luxury.”
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