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In a recent survey, 70% reported tanned or darker skin last year and 37% said they only use sunscreen when nagged by others.
May 20, 2024
By: Christine Esposito
Editor-in-Chief
A new survey from the American Academy of Dermatology (AAD) revealed that Gen Z adults (ages 18-25) are at risk for skin cancer due to increasing rates of tanning and burning. According to the national survey of more than 1,000 US adults, 52% of Gen Z adults were unaware of one or more sunburn risks, such as increased risk of developing skin cancer or premature skin aging. In fact, while more than 50% of Americans get a grade of “A” or “B” for sun protection knowledge, 32% of Gen Z adults receive a failing grade of “D” or “F.”In spite of a generational enthusiasm for skincare—think about all those viral skincare videos on TikTok—one in four Gen Z adults are already reporting skin damage from the sun. More than one in four (27%) of Americans say they use sunscreen only when nagged by other people, however that percentage increases in the Gen Z crowd to 37%, said AAD.“Gen Z is obsessed with and avidly consumes skincare,” said Seattle-based board-certified dermatologist Heather D. Rogers, MD, FAAD. “Despite sunscreen being in this category, it hasn’t been embraced with the same fervor. We’ve seen tremendous advancement in sunscreen options over the past 10 years that can and should be easily incorporated into a routine. However, we are not seeing its use at the level we would expect considering the evidence showing regular use of sunscreen slows the aging process and decreases risk of skin cancer.” Another area of concern is tanning. According to AAD, 28% of Gen Z survey respondents said getting a tan was more important to them than preventing skin cancer, with 70% reporting tanned or darker skin in 2023.“Image is so important to this age group,” said Dr. Rogers. “This is a generation incredibly focused on beauty with a significant fear of aging. Tanned skin seems to have visual appeal, and projects the image of good times, however what people don’t realize is that tan skin is a sign your skin has been injured.”And Dr. Rogers issued sound advice for Gen Z. “Nothing looks better in your 50s than sun safe habits in your 20s. The earlier you learn to protect your skin from the sun, the longer your skin will look and feel healthy,” she said.
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