Georgia-Pacific Launches Quilted Northern Personal Anti-Bacterial Wipes

Georgia-Pacific Corp.’s Quilted Northern brand has unveiled a new entry in the personal moist wipe category that combines convenience with germ-fighting qualities. New Quilted Northern Fresh & Moist Wipes(TM), the first anti-bacterial personal moist wipes developed for personal use, are designed to supplement dry bathroom tissue. The new wipes offer extra reassurance for families who desire a higher level of cleaning and freshness.

“We know that many families are searching for a clean feeling beyond what dry bath tissue alone can provide,” said Michael C. Burandt, president — North American consumer products, Georgia-Pacific. “Quilted Northern Fresh & Moist Wipes are an excellent solution. They are effective, gentle on skin and easy for the entire family to use.”

Quilted Northern Fresh & Moist Wipes are pre-moistened, lightly scented and contain a gentle lotion formulated with aloe vera and vitamin E. The wipes include a mild anti-bacterial ingredient to give consumers added protection against germs.

“More and more consumers want the added freshness and comfort that come from moist wipes. We believe there is a significant market for products like this and that moist wipes will continue to represent the fastest-growing and most dynamic segment within the bath tissue products category,” Burandt added. “We have been a major provider of commercial private label moist wipes for a long time. By introducing this retail version, we will continue to leverage our Quilted Northern brand to add value.”

Quilted Northern Fresh & Moist Wipes are designed not only for personal cleansing, as a supplement to dry bathroom tissue, but they also are convenient as a general-purpose wipe — such as for cleaning children’s faces, dirty hands or other situations where consumers want a clean and fresh feeling.

The launch of Quilted Northern Fresh & Moist Wipes(TM) will be accompanied by consumer programming support throughout 2001, including newspaper inserts, in-pack-coupons, in-store programs and public relations efforts. Quilted Northern Fresh & Moist Wipes will be sold at retailers nationwide in 50 sheet tubs and refill packs for the suggested retail price of $2.29 per tub and $1.99 per refill. Introduction to retail outlets nationally began late last year. The product will be available through Kroger, Safeway, Dominick’s, Bi-Lo, Food Lion, Albertson’s, Farmer Jack as well as other retailers.