Geske German Beauty Tech Announces Global Brand Launch

Geske German Beauty Tech, a new global brand that merges German engineering, proven skincare expertise and AI technology, has made its global debut with the launch of the first holistic SmartAppGuided skincare range.

 

Featuring 250 clinically tested and innovative skincare devices, Geske German Beauty Tech is helping users curate personalized skincare routines tailored to their skin's needs through its tech-centric beauty devices paired with the free AI-powered app. All Geske German Beauty Tech devices have been awarded the Dermatest seal of approval, which is among the most authoritative scientific labels for independently tested products that come into contact with the skin.

 

“We are excited to debut Geske German Beauty Tech in the United States,” said Ekaterina Cherne, brand director at Geske German Beauty Tech. “While the demand for skincare has continued to grow over the last few years, consumers are craving guidance on how to better upgrade and customize their existing routines. Geske German Beauty Tech's mission is to make cutting-edge technology and AI in skincare accessible to everyone – whether this is their first foray into skincare devices, or they are experienced users seeking high-quality home-use devices at an affordable price point.”

Poised at the forefront of beauty-tech innovation and G-Beauty, Geske German Beauty Tech has developed over 150 specialized technologies designed to target every consumer's specific skincare concerns such as impurities, fine lines, texture, dark circles and more. As Geske German Beauty Tech's devices feature full-spectrum LED Lights, SmartSonic Pulsations, Pore-Opening Deep Warming, Fine Lines Refinement and many other advanced technologies, users can access expert skincare at accessible price points. All products are priced between $7.95 and $89.95 with an average price of $49.95 for a device, along with a 15-year guarantee in addition to the standard local product warranty.

 

Said Michael Geppelt, head of product development at Geske German Beauty Tech. “Geske German Beauty Tech's AR Skin Scan exists within the AI-focused app to quickly and efficiently scan users' skin to determine any skin issues or areas of focus such as impurities, dark circles, eye bags, oily skin, texture and fine lines. Directly following a Skin Scan, the Geske German Beauty Tech free app will recommend products, and once users add products to 'Your Devices,' the algorithm curates a customized routine geared toward addressing your skin needs, with the help of 56,565 easy-to-follow training videos.”

 

Users can download the Geske German Beauty Tech app on Google Play or the Apple App Store for free and is available in 131 countries and in 45 languages. The Geske German Beauty Tech app has been awarded with the CES Innovation Award 2023 as well as the German Innovation Award 2023, recognizing its ability to enhance and democratize beauty technology for all beauty consumers, through personalized SmartAppGuided skincare. 

 

With the US launch, over 40 products are available now on Geske.com, Amazon and Urban Outfitters, in 11 colorways. 

 

The Geske German Beauty Tech range currently includes skincare devices for facial and body care, along with a collection of skincare products specially developed to pair with the devices to allow for the optimal skincare experience. Geske German Beauty Tech will be expanding its array of tech-forward, multifunctional skincare and body care devices, with hundreds of new devices currently in development.

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