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New men's fragrance has bold attitude.
May 24, 2011
By: TOM BRANNA
Editor
The latest men’s fragrance from designer Kenneth Cole, Connected Kenneth Cole Reaction ($17-$67), is said to capture the attentions of “bold and energetic men,” according to the company. The juice features top notes of violet leaf and mangosteen, middle notes comprised of cedrat for an “adrenaline rush” of citrus, and clary sage from the salvia plant to help “chill it out.” The base of the fragrance is built around mahogany wood and tobacco for a shot of masculinity. “This is a fragrance built for the guy who likes to get noticed for his good sense and his good scents,” said the company in a press statement. The packaging features a blue metallic finishand a caribeener for the guy on the go, with a nod to the notion of being connected. The product hits stores in July, according to the company.
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