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The Beauty Company to issue 2012 Pink Report in January.
November 1, 2011
By: TOM BRANNA
Editor
Don’t tell the bean-counters in your company, but beauty means a lot more than sales data or even product results. In its 2012 Pink Report, The Beauty Company (TBC) explores the conscious and unconscious emotional connections the consumer has with every product she buys, uses, and trusts. According to TBC, recent advances in MRI technology have taken beauty into the realm of science fiction. Today, this powerful diagnostic tool can peer into feelings and emotions, revealing what experts have long suspected: humans are principally, if not overwhelmingly, emotion-based creatures, and routinely make emotion-based decisions in all areas of our lives. Although this research obviously has broad implications, TBC is convinced that the information is particularly compelling in helping companies more deeply understand the emotional relationship women have (or don’t have!) with their beauty products. More info: thebeautycompany.co/
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