Gillette Adds NASCAR Rookie to Roster

Gillette plans to heat things up this summer by adding recent NASCAR race winner Joey Logano, driver of the No. 20 Home Depot Toyota, to its group of Gillette Young Guns Drivers. The squad includes Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Ryan Newman.

Mr. Logano earned his rookie stripes from his fellow Gillette Young Guns during the filming of a new commercial to support the Gillette Optimal Shave indicator strip, which alerts consumers that it is time to change their blades when the strip color changes from blue to white. The commercial features all seven Gillette Young Guns and highlights Mr. Logano as the latest addition to the roster of NASCAR Sprint Cup Series stars. The ads will begin airing during the broadcast of the July 11 LifeLock.com 400 from Chicagoland Speedway.

“Joey is one of the hottest drivers in the sport and we are pleased to welcome him as the newest member of the Gillette Young Guns,” said Michelle Potorski, associate marketing director, Gillette North America. “Our new commercial is about change — whether it’s reminding consumers to change their blades or adding a teenage rookie sensation to our Gillette Young Guns roster. We’re proud to have Joey join the team and look forward to watching his career take off in the NASCAR Sprint Cup Series.”