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Gillette and Andre 3000 Kick Off Movember

Styling tour, a fundraiser and more planned for November.

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By: TOM BRANNA

Editor

Male grooming brand Gillette recognizes that November is officially Movember, a time when moustaches – or Mo’s – are front and center all across the US, and a month when the very important issue of men’s health and prostate cancer is in the spotlight, according to the company. Therefore, Gillette is proud to support this global charitable movement by kicking off the eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s. Making pit stops in New York City (Nov. 13), Chicago (Nov. 16), and Houston (Nov. 20), the Mo’ squad will provide complimentary curbside fine tuning and styling services with the go-to mo’ grooming tool, the Gillette Fusion ProGlide Styler, a 3-in-1 facial hair styling tool that trims evenly, shaves closely and edges accurately.


Helping to kick off the tour in New York City will be one of Gillette’s three ‘Masters of Style,’ André 3000 Benjamin. After exploring the good, the bad and the ugly of Mo’s across the country, the best Mo’s captured throughout the eMO’gency Styler Tour will be featured on a billboard in early December overlooking Times Square in New York City.

“Personal style reflects who you are,” said André 3000 Benjamin. “As a brand ambassador, I am proud to join Gillette in supporting Movember to raise consciousness of an important issue. This is a great example of how your personal style delivers a message and I hope young men across the country elect to participate,” he added.
Once registered at www.Movember.com, men growing out their Mo’s can check out Gillette’s Facebook page for the Library of Mo’ Styles, featuring tips and tricks on which moustache to conquer, as they embark on their month of Mo’ growth.

For more on Movember, read an upcoming feature on Happi.com.

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