Gillette Debuts Oral-B Rembrandt Whitening Ad Campaign

The Gillette Company will launch a new advertising campaign on Sept. 16 for the recently-launchedOral-B Rembrandt Whitening Strips and Oral-B Rembrandt Whitening Pen, the first co-branded productsdeveloped since the company’s acquisition of Rembrandt earlier this year. The campaign was developedby BBDO New York.

Broadcast and print advertising will support the Oral-B Rembrandt Whitening Strips, and print advertisingwill support the Oral-B Rembrandt Whitening Pen. Targeted primarily toward women, the campaign buildsupon the adage that “a smile lights up a room.”

The Oral-B Rembrandt Whitening Strips and Oral-B Rembrandt Whitening Pen retail for $29.99 and$14.99, respectively.