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Enlists two dozen athletes to represent its brands during The Games.
January 9, 2012
By: TOM BRANNA
Editor
There’s All-Star teams and then there’s All-Star team. Gillette has signed a roster of world-class athletes to represent the brand during the 2012 Olympic Games in London. “We think Gillette’s program is the perfect start to P&G’s Olympic Games Program,” said Marc Pritchard, P&G global marketing and brand building officer. “Between them, these athletes have earned 18 world records and 55 world championships and they embody the commitment to excellence that inspires us.”
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