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November 15, 2004
By: TOM BRANNA
Editor
Gillette’s Young Guns $5 Million Challenge gives racing fans the chance to win $5 million at the Ford 400 at Homestead-Miami Speedway Nov. 21. The Ford 400 is the second of two races during the 2004 NASCAR Nextel Cup season where race fans have the opportunity to win money, should the Gillette Young Guns drivers finish one through six in the race and a consumer correctly chooses the exact order of finish at www.gilletteyoungguns.com.In addition, if there is a consumer winner, Gillette will also donate $5 million to the National Prostate Cancer Coalition.The Gillette Young Guns include Kurt Busch, Dale Earnhardt, Jr., Kevin Harvick, Jimmie Johnson, Matt Kenseth and Ryan Newman.Gillette will continue to leverage the Gillette Young Guns and its NASCAR sponsorship with a comprehensive marketing communications program that extends into the 2005 NASCAR Nextel Cup season. The program will continue to encompass Gillette brands-including the Gillette M3Power shave system, Duracell batteries and Oral-B toothbrushes-and includes retail events, dedicated NASCAR print and broadcasting advertising, licensing, interactive on-line consumer promotions and hospitality.
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