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Gillette Upgrades Razor Technology

Gillette Fusion ProShield, with lubrication before and after the blades, coming next month.

Gillette says it has made its best cartridge even better with a product scheduled to reach North American store shelves in late December with more global availability in January. The new Gillette Fusion ProShield with lubrication before and after the blades, which shields against irritation during every shave, according to the P&G brand.
According to recent studies, most guys take about 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel, which can lead to some irritation despite blade technology upgrades.
Fusion ProShield has a new ProShield Lubrication Bar before the blades in addition to the Lubrastrip after the blades.
“With the latest razor technology, excessive re-stroking isn’t necessary for a close shave, but old habits are hard to break,” said Stew Taub, director of shave Ccare R&D at Gillette. “At Gillette, we constantly look for solutions to help improve the shave for guys, and that is why we are introducing the new Fusion ProShield, with lubrication before and after the blades, to help shield from irritation during the shave. We have changed our blade cartridges so guys don’t need to change the way they shave.”
Limited edition pre-orders of the Gillette Fusion ProShield will be available for purchase at and at food, drug and mass merchandise stores throughout the United States starting on December 21, 2015.
Gillette Fusion ProShield razors will be available for mass purchase through Gillette Shave Club and other retail stores starting in late January 2016 for a suggested retail price of $9.49 for the Standard and Chill varieties. Four pack replacement cartridges will also be available in Standard and Chill for a suggested retail price of $22.49. Retail price is at the sole discretion of the retailer but the suggested retail prices are the same as our current best ProGlide cartridges.

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