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New TV and social media campaign inspired by upcoming release of 'Spectre.'
October 2, 2015
By: Christine Esposito
Editor-in-Chief
Ahead of the release of “Spectre,” the 24th Bond film, Gillette has rolled out the new “Bond Moments” campaign. Inspired by the creator and author, Ian Fleming’s quotes describing the ultimate “Bond Moments” are present throughout the campaign across TV, print, online and in-store. The campaigned kicked off with a TV spot linking the iconic action inspired by the world of Bond to Gillette devices that “together prepare men for their own 'Bond Moments',” according to the brand. Gillette partnered with Jany Temime, award-winning costume designer from Skyfall and the soon-to-be released Bond flick to provide style tips. On Oct. 10, Temime will take to Gillette’s Twitter account to share tips and answer questions “Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way,” said John Mang, VP, global Gillette. “By partnering with Spectre, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need to be ready for their everyday ‘Bond Moments’.” The P&G brand will roll out the Gillette Fusion ProGlide with FlexBall Technology holiday gift pack later this month and a sweepstakes in which the winner will get an all-inclusive adventure to Spectre filming locations Morocco or London and Rome.
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