Givaudan Introduces Chronoglow

Givaudan Active Beauty has unveiled Chronoglow, an active ingredient crafted by green fractionation and powered by Artificial Intelligence (AI) able to mimic botanical epigenetic mechanisms for skin care benefits. Created from Haberlea rhodopensis, also known as the resurrection plant, Chronoglow is a natural cure for the skin, able to reverse the effects of aging and improve its radiance.
 
Meeting Consumers’ Expectations
 
Skin aging is a major priority for consumers, always looking for smooth bright skin. According to Givaudan’s CMI study, 80% of consumers globally are upset to look older than their actual age, which can also impact their personal life and well-being.
 
A radiant complexion is associated with living a healthy and balanced lifestyle. This is why the consumers’ desire to reveal the natural luminosity and maintain the firmness of their skin by using sustainable and botanical solutions is important.
 
“Mathias Fleury, category manager Active Beauty said, “Haberlea rhodopensis is an ice-age plant that has survived extreme climate conditions thanks to its unique epigenetic mechanisms of cellular survival. We are now able to mimic and reproduce what the plant does in its own cells in the skin. Chronoglow is therefore a 100% natural & sustainable powerful botanical ingredient, with exclusive benefits of well-aging and radiance.”
 
Three Dimensions of Skin Radiance
 
Chronoglow positively regulates the skin genetic information without modifying it. It rejuvenates the skin at different cellular levels (from epigenetics to proteins expression), and protects skin cells from senescence and oxidation.
 
Chronoglow reverses skin aging to take back youth, but also enhances skin firmness and provides three dimensions of glow:
 

1. Elasticity: After two weeks of use, elasticity increased by up to +8.9%, more than three times better than the placebo. This positive impact on skin elasticity increased during the whole duration of the clinical test, with an increase up to +15.3% after two months.
2. Luminosity: Luminosity increased by up to +3.8% after 4 weeks and up to +6.4% after two months, significantly better than the placebo, by a factor 1.9.
3. Radiance: After only two weeks of use radiance increased by up to +6.1%, more than four times better than the placebo and up to +12.5% after two months.