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Flavor and Fragrance become 'Taste & Wellbeing' and 'Fragrance & Beauty.'
September 1, 2020
By: Happi Staff
Givaudan is evolving the name of its Flavor and Fragrance divisions to reflect its expanded product offering to its customers. With immediate effect the Flavor Division will become Taste & Wellbeing, signaling the expansion of the business into adjacent spaces. The Fragrance Division will become Fragrance & Beauty, signaling the expansion into Beauty. Louie D’Amico, president Taste & Wellbeing said, “Over the past five years, we have expanded our portfolio in a significant way, complementing our industry-leading flavor and taste capabilities with an outstanding offer of natural functional and nutritional solutions. The new name captures this expanded portfolio and the value we bring to customers by going beyond great taste, to create more complete future-facing food experiences.” “By reinforcing our leadership in fragrances we want to become the creative partner of choice not only in personal, fabric, hygiene and home care but also in fine fragrance and beauty overall,” added Maurizio Volpi, president Fragrance & Beauty. The new names reflect Givaudan’s purpose of creating healthier and happier lives, with love for nature, and are aligned with the divisions’ 2025 strategic ambitions to shape the future of food, fragrances and beauty by becoming the innovation and co-creation partner of choice to its customers.
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