Glade and Cirque du Soleil have formed a partnership

Glade and Cirque du Soleil have formed a partnership to prove there is more to scent than meets the nose. To kick off the year-long partnership designed to demonstrate how any of the 37 Glade fragrances can incite emotion, spark the imagination and arouse the senses, Cirque du Soleil transformed Madison Square Park in New York City into a dreamland. Animators and acrobats altered the park landscape as various scents fill the air.

“Cirque du Soleil is one of the most innovative brands in the world, they are a great partner to bring to life the power of Glade scent as a driver to emotion and creative expression,” said Kelly M. Semrau, senior VP-global corporate affairs, communication and sustainability, SC Johnson. “We look forward to the year ahead and Glade playing the part of catalyst to Cirque du Soleil’s special performance.”