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Scent stories on display in a real-life context.
November 24, 2015
By: Melissa Meisel
This holiday season, Glade invites consumers to explore their emotions at The Museum of Feelings, an interactive experience built to showcase the beautiful connection between scent and emotion. Visitors will be taken on a sensory journey through the museum, where Glade fragrances act as the muse to inspire visitors to explore their emotions, said the company.
A structure and experience that truly is the first-of-its kind, the exterior of The Museum of Feelings will change color based on the mood of New York City. The mood is determined using the sentiment of conversations by New Yorkers on Twitter, coupled with local news and trends including the weather, stock exchange fluctuations and flight delays.
This interactive installation is free and open to the public until Dec. 15.
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