Gladskin Creates Gaming Tool To Educate Derms on New Professional Skincare Line

Gladskin and Level Ex have created a custom, interactive gaming experience to educate and train medical professionals on the science of endolysin technology and Gladskin’s new product line, GladskinMD, which will be exclusively available through licensed healthcare providers.

“Traditional medical sales and industry training strategies have failed to adapt to the realities of today’s physicians but Level Ex is changing that,” stated Cheryl Barry, vice president of healthcare professionals at Gladskin. “We’ve been looking for out-of-the-box, creative solutions to cut through the clutter and stay relevant with doctors by finding ways to respect their time and time with patients. Level Ex’s medical gaming expertise is helping us change the dynamic of how we engage with doctors through interactive and educational experiences that are highly accessible at any time of the day, supporting our ultimate goal of doing our part to enhance patient care and outcomes for patients living with inflammatory skin conditions.”

Level Ex and Gladskin’s game is “Battle of the Biome.” Leveraging microlearning moments, Battle of the Biome teaches doctors and their staff how GladskinMD’s endolysin technology, Micreobalance, restores balance to the skin microbiome, needed for skin health. It demonstrates how endolysins selectively target undesired elements of the skin microbiome and maintain biodiversity in the skin for people prone to inflammatory skin conditions.

In the game, the player is challenged to achieve a healthy microbiome – maintaining a healthy level of microbiota while protecting the skin from the over-colonization of Staphylococcus aureus associated with atopic dermatitis and other inflammatory skin conditions.

“Practicing physicians need educational and training tools that are more accessible, more effective and require less of a time commitment because clinical practice is more demanding than ever,” said Dr. Peter Lio, practicing dermatologist, lead physician advisor at Level Ex and advisor for Gladskin. “Medical video games offer just that – a compelling way to disseminate timely, relevant information to busy doctors and staff. After all, doctors enjoy video games too!”

“To achieve rapid adoption of this new category of treatments, it is critical that clinicians gain an intuitive understanding of the associated mechanisms of disease and action. Video games are the best solution to achieve this mental model quickly and efficiently at scale, and we are thrilled to be working with Gladskin on this mission,” said Sam Glassenberg, founder and CEO, Level Ex.

GladskinMD will showcase the collaboration at the 2023 American Academy of Dermatology (AAD) Annual Meeting, which begins in New Orleans this weekend.