‘Glee’ Line at Claire’s To Include Beauty

Twentieth Century Fox Consumer Products and Claire’s Stores, Inc. will launch an exclusive Glee jewelry collection and accessory line—including color cosmetics—this week at three fully-branded Glee pop-up shops in the Los Angeles, Chicago and New York metropolitan areas.

The collection will be available at more than 1,500 Claire’s stores across the U.S., Canada, and Puerto Rico on Sept. 9.

Claire’s will support the program with an extensive multi-platform marketing campaign that will include a corporate rebranding and special online and in-store promotions. In addition, Claire’s will rebrand its logo, transforming its traditional ‘L’ into the iconic index finger and thumb pose featured within the Glee logo. This new promotional logo will be visible at all Claire’s retail locations throughout North America and also at the retailer’s website.

“The new “Glee” season is easily one of the most anticipated entertainment events of the year and this partnership will extend the phenomenon even further for fans,” said Robert Marick, EVP of Fox Consumer Products. “Claire’s has developed an innovative program that will transform the retailer into a primary destination for any ‘Gleek’ out there.”