Global Oral Hygiene Marketplace Anticipated To Top $70 Billion by 2031

The global oral hygiene market is anticipated to top $ 70 billion by 2031, progressing at a CAGR of 5% over the next ten years, according to a recent study by Fact MR.

Oral hygiene refers to the practice of maintaining a clean and healthy mouth that is free from diseases and other oral problems. Increasing awareness regarding maintaining healthy oral hygiene has boosted sales of oral hygiene products over the years.

As maintaining good oral hygiene prevents such various complications, demand for various oral hygiene products such as toothpaste, mouthwash, floss, and others is surging across the world. Additionally, there is growing inclination towards purchasing premium oral care products, owing to the confluence of several factors, including rising disposable income and increasing dental healthcare expenditure by consumers. As a result, technologically advanced and innovative products such as electric- and battery-powered toothbrushes and toothpaste with teeth-whitening properties are gaining widespread popularity across the globe.

Key Takeaways from Market Study
·         Global oral hygiene market to top $70 billion by 2031.
·         Toothbrush segment projected to reach around $ 30 billion by 2031.
·         Toothpaste segment projected to record above 4% CAGR over next 10 years.
·         Market in Asia Pacific holds share of more than 40%.
·         Market in India expected to reach valuation of $5 billion by 2031.
·         Market in Latin America to record 3% CAGR over forecast period of 2021- 2031.

Market Competition
With competition getting fiercer with each passing year, key manufacturers of oral hygiene products are focusing on investing heavily and diversifying their portfolios.
·         Henkel launched its new extensive range of oral hygiene care, including mouth wash, gum care, and others, which are subject to be fully sustainable by 2021.
·         Johnson & Johnson consumer health recently committed US$ 800 million through 2030 to make its products (including oral hygiene products) more sustainable for a healthier planet.