Gloss.com Debuts Today

Gloss.com (www.gloss.com), an online destination offering prestige beauty brands, launched today, it was announced by Peter Hirshberg, president of Gloss.com. Jointly-owned by Chanel, Clarins and The Estee Lauder Companies, Gloss.com is the only online retailer offering a wide array of products from these companies.

The site features more than 5000 beauty products from Bobbi Brown, Chanel, Clarins, Clinique, Estee Lauder, M.A.C, Origins, Prescriptives and Stila. Gloss.com also offers expert tips, customized tools, entertainment and the latest news from the world of beauty.

“Gloss.com was created for the woman who wants the best selection of prestige brands, access to beauty professionals, the latest news and trends, detailed product information, and excellent customer service – all in one convenient location,” said Mr. Hirshberg.

Market research commissioned by Estee Lauder revealed that:

• 85% of women want detailed product information;

• 79% prefer to shop on a multi-brand site;

• 74% want access to hard-to-find brands;

• 55 want expert advice and tips.

“We went straight to consumers to figure out how to create an online experience that answers their needs,” said Mr. Hirshberg. “Developing the ideal beauty site really is a marathon, not a sprint, so we will continually evolve Gloss.com to meet customer needs. Over time, Gloss.com will allow the brands to deepen the relationships they’ve built over the years with consumers,” he added.

According to Martha McCully, Gloss.com editorial director and former beauty director of Allure magazine, the site’s goal is to provide women with objective editorial content, as well as a compelling online experience that is entertaining, educational and inspirational.

“We offer the best of what women look for in magazines – the latest news and beauty trends from the runways – and the immediate access to the beauty products that are right for them,” said Ms. McCully.