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Go Smile Rolls Out Starter Kit
August 29, 2011
By: TOM BRANNA
Editor
• Prestige oral care brand Go Smile recently introduced Go Discover ($59), the ultimate starter kit to a whiter smile and ideal travel companion, according to the company. Jump start whitening with a two-day “introduction” to Go Smile’s Speed Whitening System. The kit features an AM Luxury Toothpaste, a zesty mix of lemon, lime, orange and peppermint flavors; Touch Up Smile Perfecting Ampoules for brightening and a moisturizing lip treatment with vitamin E and shea butter.
More info: www.gosmile.com
Take Flight with Michael Jordan
• Introducing Michael Jordan’s fifth fragrance, “Flight” ($35-$45), a next generation fragrance that takes inspiration from all elements that helped solidify the basketball star as a legendary icon, according to the company. This scent incorporates everything from the souls of his rubber shoes (emulated within the bottle) to the iconic silhouette.
Rebel Glam New from Jessica
• This year, fall fashion is all about pushing limits and going against the norm with daring style. Nail color is a girl’s “it” accessory that shows off her individuality and flair.
That is why celebrity nail expert Jessica (who goes by one name) created a fall collection of wild hue that rock traditional style, according to the company.
The new Rebel Glam collection ($7.50) is a bold, sexy, six-piece assortment of dark, rich colors that will make a statement and inspire one to live glamorously rebellious. With a wide range of dramatic shades including moody plums, grunge greens and vampy red, there are a variety of edgy looks for Fall 2011.
Diane Von Furstenberg —The Fragrance
• Diane von Furstenberg is a fashion legend. Now the designer has infused a lifetime of aspirational style in a deeply personal fragrance that bears the name she was born with: Diane. Created in collaboration with Hall of Fame FiFi award winner Chantal Roos and master perfumer Aurelien Guichard of Givaudan, Diane opens with bold notes of frangipani, an exotic floral that gives the wearer presence and confidence. Frangipani is intertwined with subtle notes of violet leaves, giving the scent a fresh, green accent with a mysterious touch. The fragrance’s powerful femininity is enhanced by base notes of myrrh, musk and patchouli. The fragrance is housed in a bottle featuring interlocking golden rings evocative of another signature Diane von Furstenberg accessory: the Sutra bracelet.
Products range from a body lotion ($45) to an eau de toilette ($90) and will be sold at Bloomingdales, Nordstrom and Sephora.
More info: www.dvf.com
Confection Perfection PocketbacsNext at Bath & Body Works
• Inspired by delicious desert drinks, Bath & Body Works presents an irresistible new collection of “pocketbacs” hand sanitizers for fall 2011 ($1.50 each). Fragrances include Dipped Strawberry, Caramel Cocoa Whip, Raspberry Ganache Swirl, Mocha Mousse and Pistachio Vanilla.
More info: www.bathandbodyworks.com
Arm & Hammer Sensitive Skin PlusScent Detergent
• Church & Dwight has rolled out a new variant in its Arm & Hammer detergent collection. New Arm & Hammer Sensitive Skin Plus Scent detergent is designed to provide sensitive skin households with the option to enjoy clean and fresh-smelling laundry. The formulation is hypoallergenic and clinically tested.
More info: www.armandhammer.com
Car Care Line for Special Automobiles
• Barrett-Jackson Auction Company, a Scottsdale, AZ firm that provides products to collector car owners, has rolled out its own line of car care products. The Barrett-Jackson Signature Car Care line is billed as a systematic approach to the collector car preparation, and includes a four-step process to achieve a perfect paint renovation, according to the company, which worked closely with Farécla to create the range.
Products include Show Shine Wash, Rapid Scratch Remover, Deep Shine Micro-Polish and Protective Shine Wax, an interlinked formula of waxes and polymers that deliver ultra-fast, ultra-tough shine and protection for up to six months. The collection also includes Barrett-Jackson Rapid Detailer, which combines an everyday mild cleanser and fast drying wax for all exterior surfaces.
More info:www.barrett-jackson/carcare
New Exude Lipstick Offers Unique Applicator
• Exude Lipstick is designed for the millions of women who welcome the glamour of lipstick, but know that until now the process of putting on lipstick has been anything but glamorous.
Key to the brand’s design is a new crystal applicator that releases the perfect amount of lipstick each user needs.
It also retains its shape over time, so women will never have to worry about their lipstick wearing down, melting or crumbling, according to the company.
Both lip creme (coral, cranberry, rosy brown, nude, brown, bronze, plum, red, and pink) and lip gloss (crimson, brown, clear, dusty pink, and scarlet red) formulations are available.
More info: www.exudelipstick.com
Aura Cacia Introduces Organic Skin Care Oils
• Essential oils expert Aura Cacia rolled out five new skin care oils sourced from around the world and certified organic through the USDA’s National Organic Program. Packaged in one ounce glass bottles with a pump dispenser, each special oil is minimally refined ensuring that the natural fatty acids and other key nutrients for the skin remain intact providing maximum antioxidant benefits, according to the company.The range includes argan oil, baobab oil, macadamia nut oil, rosehip oil and tamanu oil.
More info: www.auracacia.com
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