Goaaaaalllll!!! Coppertone Signs Deal with US Soccer

Soccer United Marketing and Bayer HealthCare have announced a multi-year, multi-property partnership making  Coppertone  the official suncare partner of U.S. Soccer and the National Women’s Soccer League (NWSL).

“We’re thrilled to be partnering with U.S. Soccer and NWSL. Coppertone pioneered the suncare industry with its creation of the sport sunscreen category and its extensive portfolio of products. That’s why working with such an elite group of athletes to spread the sun protection message is a perfect match for us,” said Tracy Nunziata, VP, suncare and dermatology at Bayer HealthCare. “As the suncare leader, Coppertone is also excited to educate soccer enthusiasts about the importance of sun protection, whether they’re an athlete on the field or a fan watching from the sidelines.”  

“We are very excited to partner with Coppertone, whose leadership in the suncare industry and track record for high performance sunscreens is a natural fit with the NWSL,” NWSL commissioner Jeff Plush said. “We boast some of the hardest working elite athletes in the world and are backed by passionate fans who desire a dedicated brand that can support them every step of the way both on the field and in the stands.”

Coppertone will support the U.S. Women’s National Team as it embarks on its journey to the Women’s World Cup this year, and it will also back the U.S. Men’s National Team in this summer’s CONCACAF Gold Cup. The brand will have access to U.S. Soccer branding on packaging and displays, while sampling at local team games and leveraging the partnership in both broadcast and digital advertising.
Coppertone will also work closely with U.S. Soccer to have products in the locker room, accordin to the organization. The sponsorship is inclusive of the U.S. Men’s and Women’s National Teams, as well as the Youth National Teams and the U.S. Soccer Development Academy.

In support of the partnership, Coppertone will work with several players who will serve as brand ambassadors to spread a message about sun protection.

Coppertone should see its message of sun protection reach a key demographic; soccer is one of the most-played sports by children ages 4 to 19 in the US.