Goergen Jr. Takes the Lead at Blyth

Goergen, Jr. joined Blyth in 2000, initially overseeing Blyth’s web-oriented initiatives and strategic technology investments and, later, its acquisition strategy and implementation.He championed the initiative to expand Blyth’s direct-to-consumer presence, leading Blyth’s entry into the Catalog & Internet channel with the acquisitions of a series of general merchandise and health and wellness catalog brands.


In 2004, Goergen, Jr. was named president, Catalog & Internet Group.Shortly thereafter, he assumed the additional responsibility for Blyth’s Wholesale businesses, merging it with the direct-to-consumer business in the newly-formed Multi-Channel Group.In this capacity, he supported the expansion of direct selling while overseeing the divestitures that completed Blyth’s strategic transformation to a direct-to-consumer business.