Goldwel, Oribe Form US Alliance

Oribe Hair Care and Kao USA Inc., Salon Division, distributor of Goldwell Hair Color and a subsidiary of the internationally renowned Kao Corporation, combined efforts in an alliance designed to “offer premium, well-rounded education and service options to the top salons in the United States,” according ot the company.

By combining the vast reach of each brand’s individual salon networks and cutting-edge professional education and support initiatives, this groundbreaking partnership will unlock powerful business and artistic opportunities for salons. Oribe Hair Care and Goldwell share a forward-thinking philosophy that puts stylists and salon professionals at the center of every decision; now, each brand will have an even bigger platform from which to bring innovation to the high-end segment of hair care experts and salon clients that they service.

“This is a natural collaboration between the country’s most premium hair color product and the top professional retail line,” commented Trevor Attenborough, Kao Salon Division US president and GM. “Together Goldwell and Oribe offer an unique pairing of unparalled product offerings, powerful marketing programs and the best support to help salons better grow their businesses. By combining our efforts, we’re now able to give salon professionals even more impactful tools to elevate their craft, their career and what they can offer to their clients.”

Now, salon professionals will discover both leading brands at each other’s creative shows and education activities, including Oribe’s regional events across the country and its large education extravaganza taking place this fall in Miami. Look for the alliance to expand education opportunities for stylists featuring both brands at Goldwell/KMS Academies in New York City and Santa Monica, as well as at Oribe’s upcoming academy in Miami’s trendy arts hub of Wynwood.