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A new advertising campaign for 65 years of the classic Baby Magic brand.
October 11, 2016
By: Melissa Meisel
Iconic personal care brand Baby Magic recently celebrated its 65th anniversary with a creative campaign that revisits its 1950’s heritage ads in an exciting, new way. The famous ads featured expectant mothers – a taboo image at the time – in chic maternity wear and were considered a courageous take on pregnancy and style. Now in 2016, Baby Magic has recreated the ads with a modern twist – new dads. Side-by-side with the original 1958 images and featuring four real-life dads and dads-to-be, Baby Magic is thrilled to present a reimagined ad campaign called “Dads in the Making”. The new ads are a nod to the changing landscape in parenting, and feature dads from all walks of life! Stay tuned to Happi.com for a slideshow.
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