Company News, New Products

Goop Unveils Clean Lip Balm

Contains rich botanical oils—coconut, argan, castor seed, jojoba, and sunflower—plus pomegranate extract and shea butter to provide nourishment.

More beauty SKUs from Gwyneth Paltrow's Goop are dropping in time for holiday gifting. Goopgenes Clean Nourishing Lip Balm, which is launching on Sunday, December 13, is an ultra-moisturizing lip balm for everyday use.

According to the beauty and wellness company, goop worked on the formula for three years to craft the perfect clean lip balm – it features a creamy, smooth-gliding texture, light satin finish and subtle scent and taste. goop believes that formulating a product made of the highest-quality clean ingredients is more important than ever, since we consume much of what we put on our lips.
 
Dermatologist-approved, it’s made with rich botanical oils—coconut, argan, castor seed, jojoba, and sunflower—plus pomegranate extract and shea butter for ultimate nourishment. According to goop, 100% of women said their lips looked and felt replenished, smoother, softer, and more moisturized after just one use, said the company, who rolled out a beauty powder earlier in 2020.

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