Green Growth Brands Appoints CMO

Green Growth Brands, Inc. (GGB) has announced the appointment of Jann Parish as chief marketing officer (CMO), effective immediately. Parish, formerly CMO of Victoria's Secret and other global brands, brings brand development, strategic consumer relationship management and digital innovation expertise to the company.
 
“As GGB continues rapid expansion in both the CBD and MSO segments, we are delighted to be bringing Jann, a proven consumer marketing expert, onboard,” said Peter Horvath, CEO of Green Growth Brands. “Jann is a master at positioning brands to resonate with consumers. As we scale our portfolio of brands, I am confident that under her leadership we will be differentiated from the competition. We are so pleased to welcome Jann to the team.”
 
In prior roles Parish has displayed her talent for driving meaningful results through consumer initiatives, building and evolving brands and leading high-performing teams. Parish was most recently at Victoria's Secret as CMO. Prior to Victoria's Secret, Parish was with PVH Corporation, working with global brands Calvin Klein and Tommy Hilfiger in a variety of leadership roles. While at Calvin Klein, she led the re-positioning of the Calvin Klein brand, most notably shifting the brand voice and marketing content to appeal to the millennial consumer. These efforts led to the development of the highly successful social media campaign, #mycalvins, which is still in use today, and resulted in more than three-times growth in the women's intimates space within two years.
 
“I am thrilled to be joining the GGB team at such a pivotal moment as we launch brands across the cannabis and CBD space,” said Parish. “I am excited to lead the way Green Growth Brands speaks to consumers, through an authentic and inclusive voice. We'll establish a new benchmark of branding and marketing, designed to resonate with the expected 14 million new users in cannabis, while maintaining loyalty with our existing consumers.”
 
Parish is the recipient of numerous awards including Brand Innovators “100 Most Innovative Women in Marketing,” CLIO Integrated Marketing and Social Strategy for #mycalvins and a YouTube award for Justin Bieber for Calvin Klein Spring 2015.