Green Works Donates $645K To Sierra Club

Green Works will donate $645,000 to Sierra Club to support the organization’s ongoing conservation efforts. The donation—based on 2009 calendar year sales—raises the Green Works brand’s two-year contribution total to more than $1.1 million, according to Clorox.

The donation stems from a partnership the Green Works brand and Sierra Club formed in January 2008 when the natural cleaners first hit the marketplace. As part of the partnership, Green Works natural cleaners agreed to donate a portion of the proceeds from the sale of Green Works products to the Sierra Club and its conservation efforts. The partnership has helped the natural home cleaning products category experience rapid growth, with category sales more than doubling, according to Information Resources, Inc.

“Over the last two years, the Green Works natural cleaners and Sierra Club partnership has demonstrated the real progress that can be achieved when industry and environmental organizations work together,” said Nick Vlahos, general manager for Green Works. “Working together, we’ve been able to accomplish some extraordinary things, including helping consumers see that simple, everyday decisions can make a big difference in their home and in the world around them. We’ve really demonstrated that natural cleaning can go mainstream.”

“We have always believed that protecting and conserving the environment starts at home,” said Sierra Club chairman Carl Pope. “We partnered with the Green Works brand because we wanted to make affordable and effective natural cleaning products available to millions of Americans. We are thrilled that since the launch of this partnership, the natural cleaning category has more than doubled—making a real impact.”