Grooming Lounge Taps Mulgrew

In 1998, Michael Gilman and Pirooz Sarshar introduced a catalog and website (www.groominglounge.com) that featured personal care that they really loved and couldn¹t find in one place. Now, nearly 12 years since its founding, the Grooming Lounge is ramping up its efforts to grow the brand even further by targeting top-tier salon and retail distribution with help of industry veteran and former president of American Crew, John Mulgrew at the helm.

With over 20 years experience in the professional salon and retail distribution business, Mulgrew will be in charge of marketing the Grooming Lounge products, cultivating relationships with a broader customer base and initiating new relationships with manufacturers, according to the company.

The Grooming Lounge also just launched its Shaving and Hair Care Solutions collection at Ulta, the U.S. beauty superstore, where the line will go into 125 locations.