Groupe GM Collaborates with Frédéric Malle

International leader in the guest amenity industry Groupe GM has launched a luxurious fragranced amenity line in partnership with Editions de Parfums Frédéric Malle.
 
This first range features four  40ml products including shampoo, conditioner, body wash, and body lotion as well as perfumed soaps in pleat wrap, available in 30g and 50g.  The collection bears the brand’s signature red and is presented on a modern signed wooden tray.

To extend the guest experience, additional products are available such as the “Eau de Magnolia” Eau de Toilette in 3.5ml or 7ml, as well as a rubber incense medallion.The Editions de Parfums Frédéric Malle hotel line will be available worldwide. The first partnership with the Four Seasons Hotel in Hong Kong offers an exclusive 50ml format product range.
 
Frédéric Malle is an iconic French perfume expert. He was born into a family of industrialists, artists and perfumers. His grandfather, Serge Heftler-Louiche, founded Parfums Christian Dior before passing on its art direction to Frédéric’s mother.  Malle himself now represents the third generation of perfume specialists in his family and has become a world authority on perfume making.
 
Laurent Marchand, Groupe GM president, said: “We are delighted to add Editions de Parfums Frédéric Malle to our ever-expanding luxurious amenities portfolio. Similar to the Frédéric Malle vision, we at Groupe GM, are constantly striving for creativity, quality and innovation. This line deeply reflects our core values and will enable hotels worldwide to pamper their guests with expertly fragranced amenities”.
 
Groupe GM recently rolled out a hotel line with iconic fashion designer Courreges, as reported in Happi.