Grove Adds Peach Kids 100% Plastic-free Hair & Body Care for Children

Grove Collaborative is expanding its personal care line, Peach Not Plastic, with Peach Kids. The new 100% plastic-free, natural hair and body care system exclusively for kids comes ahead of the two-year anniversary of Beyond Plastic, the company's plan to be 100% plastic-free by 2025.

Since its launch in October 2020, Peach Not Plastic products have avoided more than 80,000 pounds of plastic from entering landfills, according to Grove, which is a certified B Corp.

“After the remarkable success we saw following the initial launch of Peach Not Plastic in 2020, we knew we had to take a step further and kick plastic out of the kids personal care category too,” said Grove Collaborative co-founder and CEO Stuart Landesberg. “The kids personal care category faces the same plastic problem as others within the CPG category. We have a chance to instill an appreciation for sustainable products and educate the next generation of consumers early on about the importance of making planet-friendly choices that are healthy for people and our planet.”

Featuring a collection of clean and safe vegan formulas that parents can trust, with 100% natural fragrances, Peach Kids debuts the Lil’ Kids 2-in-1 Shampoo & Body Bar and Lil’ Kids Hand & Body Bar for kids ages 3-5 and Big Kids! Shampoo Bar, Big Kids! Conditioner Bar and Big Kids! Hand & Body Bar for kids ages 6-12. Each kid-approved bar lasts up to 100 washes and comes in easy-grip shapes, bright colors and kid-friendly fragrances (Groovy Grape, Honey Buzz, Apple Blast, Citrus Splash and Sunny Orange).

“When we heard that Peach Not Plastic lovers were asking for kids' products, we listened,” said Danielle Jezienicki, director of sustainability at Grove Collaborative. “Through this new collection, we’re making bath and shower time more fun and plastic-free by using the clean safe ingredients parents depend on and fun colors and easy-grip shapes that kids love, because making sustainability fun and easy is at the heart of the Peach Not Plastic brand.”

Peach Kids is partnering with nonprofit 5 Gyres Institute, in a shared mission to reduce plastic pollution globally by increasing education and awareness around plastic waste with information, tools and connections to help drive local change.

The collection includes six products ranging from $5.95 to $7.95. 

The Peach Kids Collection is available for purchase exclusively at Grove.com.