Grove Collaborative Completes Asset Purchase of Fellow Household Cleaning Brand Grab Green

Grove Collaborative Holdings, Inc., a leading sustainable consumer products company, has completed the purchase of substantially all of the assets of eco-friendly, effective cleaning products pioneer Grab Green.

This strategic acquisition underscores Grove’s mission to make consumer products a force for environmental and human good while strengthening the company’s position as a leader in home cleaning, officials said.

“Grab Green has been a trailblazer in creating safe, sustainable and effective cleaning products that align perfectly with Grove’s mission of reducing the environmental impact of everyday household essentials,” said Jeff Yurcisin, CEO of Grove Collaborative. “This acquisition represents an exciting opportunity to scale our collective impact, bringing even more innovative and eco-friendly solutions to consumers while continuing to raise the bar for sustainability in our industry.”

A ‘Top Brand for Growth and Performance’

Grab Green, known for its naturally-derived cleaning products and commitment to environmental stewardship, has built a loyal customer base through its thoughtfully formulated solutions that deliver top-notch cleaning performance without compromising health or the planet. The brand became a third-party vendor of Grove in 2019, and has been a top brand for growth and performance in both sales and share due to its beloved laundry and specialty cleaning products. The Grab Green product lineup, which includes laundry detergents, dishwashing pods, and multipurpose cleaners, complements Grove’s existing portfolio of sustainable offerings, official said.

“We are thrilled to join forces with Grove Collaborative, a company that shares our dedication to creating products that are safe for people and the planet,” said Patricia Spencer, co-founder of Grab Green. “Together, we can inspire more households to make sustainable choices and provide them with the high-performance solutions they need.”

“This collaboration marks a new chapter for Grab Green, one where we can reach more homes and have an even greater environmental impact,” added Michael Edell, co-founder of Grab Green. “With Grove’s extensive platform and shared values, we are confident that this partnership will amplify our ability to innovate and lead the charge in sustainable home care.”

Co-founders Patricia Spencer and Michael Edell will join Grove in advisory roles, helping oversee integration and ongoing product development. Grab Green products will continue to be available through Grove Collaborative’s online platform and Amazon.