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Guthy-Renker Signs Wozniacki

World's No. 1 tennis player is the newest face of Proactiv.

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By: TOM BRANNA

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Score another one for Guthy-Renker. G-R’s latest coup is Caroline Wozniacki, the world’s No. 1 tennis player, as a spokesmodel for Proactiv Solution.

The two-year deal with the Denmark native, who lives in Monaco, will pay her several-million dollars, according to Guthy-Renker co-founder and co-chairman Greg Renker, who declined to disclose an exact dollar amount.

Wozniacki also shills for Adidas by Stella McCartney and has been tapped by Danish hair and body care company Allison.

Proactiv, which has been responsible for more than half of Guthy-Renker’s estimated yearly pull of $1.2 billion to $1.5 billion, is expected to generate around $850 million in revenues this year. Earlier this year, the company said it would spend $200 million globally on the brand’s spots.

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