Guthy-Renker Turns 25

They made Ron Popeil look like a piker. Guthy-Renker, one of the largest and most respected direct marketing companies in the world today marked its 25th anniversary, commemorating a quarter of a century of creating, marketing and distributing trusted products that transform, inspire, entertain, and enrich millions of customers' lives worldwide.

Co-founders and Co-chairmen Bill Guthy and Greg Renker created Guthy-Renker in 1988, setting the gold standard in infomercial marketing. Combining top-quality products and A-list celebrity customers as endorsers with Hollywood quality production values established Guthy-Renker as a television direct response pioneer. Guthy-Renker continues to innovate its model across digital media, in print, on the radio and in social media platforms.

What began with an infomercial for Tony Robbins to help inspire millions to reinvent their lives with “Personal Power” in 1988 grew to a thriving replenishment shipment skin care business with the launches of Principal Secret in 1990, Proactiv Solution in 1995 and Meaningful Beauty in 2004. With recent additions of Wen Haircare, Proactiv+ and Sheer Cover Studio as well, Guthy-Renker continues to discover, develop and market well-loved, high quality consumer products.

“Guthy-Renker has transformed from a small, aspiring infomercial company into one of the largest direct-to-consumer businesses globally. We take pride in knowing that we only market and distribute products that we believe in and that can deliver real results to customers,” said Renker. “The last 25 years have allowed us to establish tremendous brand loyalty so when someone hears or reads that the commercial or ad was brought to them by Guthy-Renker, they know they are hearing about a proven product and service that can help them change for the better.”

More info: www.guthy-renker.com