Hain Celestial Rolls Out Martha Stewart Clean

Starting in next month, Home Depot will stock Martha Stewart Clean, a new line of cleaning products developed with and marketed by the Hain Celestial Group, Inc.

The Martha Stewart Clean range includes 10 environmentally friendly cleaning products for laundry, kitchen, bath and general cleaning needs. The line will carry the Eco Options label, Home Depot’s certification for products that meet certain environmental performance criteria. The designation allows consumers to identify products that have less of an impact on the environment than traditional products in the same category, according to Atlanta, GA-based Home Depot, which is the world’s largest home improvement retailer.

Hain Celestial singed the license agreement with Martha Stewart Living Omnimedia, Inc. to offer a new Martha Stewart-branded line of natural home cleaning solutions in February 2009.

Martha Stewart Clean will be available at all The Home Depot stores across the U.S.