Hain Expands Martha Stewart Into Canada

It is estimated that total sales of packaged goods making environmental claims will be $5.7 billion in Canada by 2011. The Natural Marketing Institute (NMI) cites social and environmental responsibility as a top-ten ‘general consumer concern’ and trend for the last 3 years, according to Hain Celestial.

The Martha Stewart Clean household cleaning products range, which features the ‘Design for the Environment’ (DfE) certification by the U.S. Environmental Protection Agency, debuted in the U.S. in early 2010 at Home Depot. In Canada, the range will be stocked at grocery and mass outlets