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Tradeshow takes place in Las Vegas next month.
June 4, 2009
By: TOM BRANNA
Editor
This year at Cosmoprof North America, hair care will be a major focus. And why not? This approximate $50 billion dollar (retail) business is constantly introducing new trends to entice the consumer, while pushing the envelope with technological advances, according to organizers. The trends in each of these categories dictate the newest products that retailer /marketers will seek out. Here are the 2009 hair innovations on display at Cosmoprof North America:
Ingredients
Whether key ingredients are found through technology or through the discovery of a long, lost secret, they can end up ‘heroes’ in new product launches.
Henna: HASK Henna ‘N’ Placenta Shampoo with Olive Oil by Alleghany Pharmacal Corp is a natural and organically derived shampoo formula infused with henna and placenta which strengthens and adds body and luster to dry, lifeless hair without changing or damaging color-treated hair.
Gems: Diamond Shine by bain de terre contains actual real, light-reflecting diamond micro-particles, which protect, strengthen, and repair dull, damaged hair leaving soft, shiny, and luminous locks. This groundbreaking new hair care system has proven that the diamonds provide twice as much shine and strength. More info: www.baindeterre.com
All Natural
With a wave of natural, organic, and vegan hair care products on the market, the trend is going strong and becoming a way of life for many consumers.
MOROCCANOIL introduces Moisture Repair Shampoo and Conditioner. Well known for using their signature argan oil, this new line gently cleanses while infusing hair with argan oil, keratin, fatty acids, proteins, and other nutrients. This formula is free of sulfates, phosphates, and parabens and is safe for color treated hair. More info: www.moroccanoil.com
Texture: Made to Order
As the ethnically diverse population continues to grow, both in the US and abroad, people with textured hair seek hair care brands that cater to their particular hair type.
Hair Rules addresses the need for TSA-approved hair care products for kinky, curly, or wavy hair. Hair Rules helps end the frustration and bring order to a complicated industry, offering insight and options for hair care, hair color, relaxers, texturizers and weaves. It’s a multi-textural world—whether you are African-American, Latina, or Asian, Hair Rules has the product for you! More info:www.hairrules.com
Problem-Solving Solutions
Hair demands maintenance and upkeep and for today’s ‘on-the-go’ society, time-saving solutions are key. This applies whether the desire is to keep perfect color longer or to stimulate hair growth. The following unveil a few nifty solutions.
Prominent roots: TouchBack by ColorMark is the fastest touch up product for gray roots.It dries in a minute and won’t flake or rub off, even after brushing. The line includes 8 vibrant shades and is able to stretch the time between colorings, keeping hair looking salon perfect between visits. TouchBack’s patented formula delivers the perfect amount of color continuously, by utilizing the Fiber Flow applicator which applies real, temporary hair color to gray roots precisely and safely. More info: www.TouchBackGray.com
Color fading: Colure True Color Care is the most advanced technology for color-treated hair. The daily shampoo and conditioner are non-stripping, sulfate-free & colorant-free. It is developed with a unique Color Longevity Formula that leaves hair with color brilliance and maximum color retention. The collection locks in hair color while infusing super-hydration and superior shine. More info: www.colurehaircare.com
Thin eyelashes: code.ai by Active Beauty Solutions is a new a breakthrough treatment system that encourages naturally longer, darker, thicker, more plentiful lashes. Using the advanced Myriplex Technology, code.ai‘s biocompatible formula promotes cell regeneration at a more active performance level promoting natural, healthy growth without a doctor’s prescription. More info: www.codeai.com
Misshapen, over-plucked brows: Billion Dollar Brows promotes brow hair growth and brilliantly disguises sparse, over-plucked brows.As an industry leader and innovator with a signature Brow Boost product line, Billion Dollar Brows has always been an advocate of thick, full, natural brows. The line includes almost 20 different innovative products to help eliminate and disguise over-plucked, misshapen brows.More info: www.billiondollarbrows.com
Innovative
Fringe.DK by House of Nature introduces ready-to-wear pre-designed bangs. No need to wait for your bangs to grow out, simply slide in the “fringe-with-comb” and watch the transformation take place. With Fringe.DK it’s possible to make a subtle difference without a drastic change. More info: www.fringe.dk Cosmoprof North America 2009 will take place July 19-21 at the Mandalay Convention Center in Las Vegas, Nevada.For more information visit www.cosmoprofnorthamerica.com.
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