Hairstyles Get A Fresh Start

The hair look at the A/W ’12 Peter Som show in New York represented a new direction for a new season with contrast playing a key role.“The Peter Som collection this season is very pared back and led by strict shapes and colors, so I wanted to create a graphic look that worked with the collection but at the same time was not too harsh” said Eugene Souleiman, global creative director, care and styling, Wella Professionals.“This look is all about tension; tension from the contrast of the small sleek head shape against the full wildness and texture at the back of the hair, and tension between the shine and precision of the top section against the arid rawness of the longer lengths.”

Suggested products include Wella Professionals Enrich Shampoo and Conditioner, Wella Professionals Stay Brilliant Color Protecting Lotion, Wella Professionals Stay Essential Hairspray and Wella Professionals Ocean Spritz Beach Texture Spray.

The hair look at the A/W ’12 DKNY was rich, refined and elegant. “For me, the DKNY collection is always a great barometer on New York style and this season the collection is very elegant, almost like evening wear, so I wanted to create a hair look that was rich and refined but also with a hint of youth to bring the evening feeling back to a fresher day look” said Souleiman. “This hair look is all about preparation, so we started by washing and conditioning the girls hair, adding Velvet Amplifier to wet hair, then applying Wella Professionals Smoothing Balm before blow drying with a round brush to get a rich, smooth finish to the hair.

“After creating a low side parting and pulling the hair to the back of the head, we used straightening irons to get hair perfectly straight and the effects of the Flowing Form helped us to manipulate the straightening irons though the hair and also made the hair stick together slightly as it cooled.The addition of the custom made classic barrette helped to create a wide low tail, with very straight edges and kept the hair flat to the head, for a small silhouette which worked brilliantly against simple shapes of the clothes.”