Company News, Industry News

Happi.com’s Redesigned Website Delivers Enhanced User Experience & Cutting-Edge Industry Insights

The revamped site offers a streamlined, modern design with improved functionality and a rich content experience that provide visitors with seamless access to the latest industry news, research and trends.

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By: Christine Esposito

Editor-in-Chief

New Happi Home Page

Happi, the leading media brand serving the global personal care and household product markets, is thrilled to announce the launch of its newly redesigned website, Happi.com. The revamped site offers a streamlined, modern design with improved functionality and a rich content experience that provide visitors with seamless access to the latest industry news, research and trends.

Key Features of the New Happi.com:

  • Enhanced User Interface: The new design is visually appealing and user-friendly, making navigation intuitive and effortless. Visitors can easily find the information they need with a cleaner layout and more organized content structure.
  • Mobile Optimization: The redesigned site is fully optimized for mobile devices, ensuring a smooth browsing experience for users on smartphones and tablets.
  • Advanced Search Capabilities: A powerful new search function allows users to quickly locate articles, reports and other resources, saving valuable time and improving research efficiency.
  • Magazine Archive: Browse more than 25 years of Happi Magazine in our new issue archive.
  • Buyers’ Guide: A sleek new way to search for raw material or packaging suppliers.
  • Contract and Private Label Directory: This easy-to-use search tool help users find their new manufacturing partner or private label provider. 
  • Formulary Directory: Discover the most sought-after formulas in Hair Care, Skin Care, Fabric Care, Color Cosmetics, Personal Cleansers, Home Care-I&I, Fragrance and Sun Care from some of the world’s largest suppliers.
  • Interactive Top 50 & International Top 30 Reports: Explore our new interactive feature showcasing the top players in the global household and personal care industry. Search by year to see how the industry has evolved over time.
  • Household and Personal Care Brand Directory: Curious about who owns leading household and personal care brands? Search our brand directory to discover the parent companies and owners of leading brands like Tide, CoverGirl, Coppertone, Method and more.

“We are excited to introduce the new Happi.com, which reflects our commitment to innovation and excellence in delivering valuable content to our audience,” said Tom Branna, Chief Content Offer, Rodman Media, and Editor of Happi. “Our goal was to create a more engaging and efficient platform for our readers, and we believe this new site accomplishes that and more.”

About Happi: Happi is the premier information resource for the global personal care and household product markets. Through its comprehensive coverage of industry news, trends and research, Happi provides professionals with the insights they need to stay informed and competitive. The Happi brand encompasses a magazine, website and various industry events, all dedicated to fostering growth and innovation in the personal care and household sectors.

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