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The ‘Man, That Feels Good’ campaign represents a reset for the brand beyond product-specific marketing, and is the first of many expressions of Harry’s “honest” brand truth, officials said.
April 6, 2025
By: Lianna Albrizio
Associate Editor
Integrity has been at the heart of men’s personal care brand Harry’s – from quality ingredients to “fair” pricing.
The brand’s newest campaign, “Man, That Feels Good,” explores the concept, following three guys on journeys to transform themselves—from bad boy to rugged mystery man to a whole new man. The campaign represents a reset for the brand beyond product-specific marketing, and is the first of many expressions of Harry’s “honest” brand truth, officials said.
Harry’s has also undergone an evolution of its brand identity including new packaging, logo, color palette and photography. The rebranding will roll out across product, digital, social and physical retail. With this shift, the brand is aiming to unite its portfolio, which now includes shave, body, hair and skin care —under one look and feel, and elevate its design further to reflect the quality of its formulas.
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