HBA Global Partners with U.S. Dept. of Commerce

HBA Global Expo & Conference was chosen by the U.S. Department of Commerce’s International Trade Administration to participate in its International Buyers Program (IBP) for 2011. Taking place June 28-30, 2011 at the Javits Center in New York, HBA Global will be promoted by U.S. consulates and trade missions worldwide and foreign delegations will come to the event to meet directly with U.S. suppliers of packaging, raw materials, ingredients and private label/contract manufacturing services.

The IBP was created to highlight the top international trade opportunities in this country to the international business community, and to match buyers from other nations with suppliers based in the United States The IBP benefits U.S. firms exhibiting at these select events and provides practical, hands-on assistance through export counseling and market analysis to U.S. companies interested in exporting.

HBA Global was selected to participate in the program because it is a leading international event within the beauty and personal care industry; the industry it serves has high export potential and, as a New York City event, HBA is held at a facility of world-class caliber capable of logistically accommodating an international audience of both exhibitors and visitors

As part of the IBP, HBA Global will operate an International Business Center during the show staffed by country and industry experts from the U.S. Commercial Service. In this new area, foreign delegations will be able to meet with U.S. exhibitors, obtain assistance identifying potential business partners, and use the facility as a launching pad for successfully “navigating the show.” The International Business Center will also offer interpreters, hands-on export counseling, marketing analysis, private meeting rooms and a lounge area.

“HBA Global is proud to be part of the 2011 International Buyers Program. For three days in June, our U.S. exhibitors will be able to meet face-to-face with prospective foreign buyers and hopefully increase their export potential in multiple markets,” said Jill Birkett, brand director, Beauty & Wellness.

In support of its IBP status, HBA Global will also be producing a two-day Global Perspectives Conference as part of its educational programming during the event. The conference will kick-off with a trend setting perspective on the global cosmetics market. Other sessions will focus on the best methods for forming global partnerships and taking products internationally, as well as providing detailed information about a number of the most important worldwide markets.


More info: www.hbaglobalexpo.com