HCP Acquires Rusi Cosmetics

HCP has acquired Rusi Cosmetic GmbH & Co. KG for an undisclosed amount. Rusi will provide the core HCP manufacturing platform in Europe and its commercial and operations functions will be fully and seamlessly integrated into HCP. Rusi's president will report directly to HCP's group president and CEO. There will be no further management changes announced at this stage.


“HCP values the wide range of product category expertise that Rusi possesses which we intend to build on by investing in a significant plant expansion to better support our customers' regional sourcing objectives in Europe. In addition, with both SIMP and Rusi under one umbrella, HCP can offer very compelling full-pack mascara solutions locally”, according to HCP CEO Eddy Wu. SIMP will continue to operate as a separate organization to ensure its ability to serve customers who purchase brushes from SIMP directly.


“With Rusi joining the HCP family, we are realizing our dreams of being the world's leading mascara solution provider and at the same time moving toward much more regionally-localized manufacturing in each of the markets we serve,” Wu added.


HCP's management has stressed that notwithstanding this change of ownership for Rusi, it is business as usual with no disruption of service due to this change. HCP designs, develops and manufactures high quality primary packaging containers for the cosmetics, skincare and fragrance industries. HCP's product portfolio includes standard and customized compacts, kits, lipsticks, mascara, eyeliner, lip gloss, pots, jars, tottles, bottles, closures and other cosmetic items.


Rusi develops, produces and markets complete cosmetic packaging for mascara, lipgloss, and eyeliner, among other lines. The company's headquarters and production site is located at Bechhofen (near Nuremberg), where there is a unique heritage in the segment of brush manufacturing. Rusi has decades-long expertise in the production of different mascara brushes as well as brushes for makeup, eyeshadow, rouge, etc. Rusi's product range extends to powder puffs, foam applicators, application systems for cosmetic pencils, eyebrow brush combs and cream spatulas.