Head & Shoulders Returns to MLB

Official shampoo of Major League Baseball (MLB), Head & Shoulders is powering this year’s All-Stars. Specifically, during the 2015 Gillette Home Run Derby presented by Head & Shoulders, the brand will make sure flakes are going, going, gone by exclusively designating rows in the left field (Sections 401-406) of Great American Ball Park the Head & Shoulders “Flake Free Zone,” encouraging players to hit home runs into this area for a great cause.

In fact, for every home run hit into the Head & Shoulders “Flake Free Zone” during the Home Run Derby, Head & Shoulders will make a donation to the MLB Reviving Baseball in Inner Cities (RBI) national program. All home runs hit into the “Flake Free Zone” during round 1 will earn a $1,000 donation; $5,000 for those hit in the second round and $10,000 for those hit in the final round.

To analyze what it takes for Gillette Home Run Derby presented by Head & Shoulders participants to hit a home run into the “Flake Free Zone,” Head & Shoulders is partnering with John Brenkus, host and co-CEO of ESPN’s “Sport Science.” Brenkus’ passion for researching the science behind high-level athletic activities, including home runs, aligns with Head & Shoulders’ passion for using proven science and technology to develop high performance products that give players confidence to play their best.

In addition to donations secured by players hitting home runs into the Head & Shoulders “Flake Free Zone,” fans nationwide can also help support RBI. For every bottle of Head & Shoulders purchased at Walgreens from July 15-July 17, Head & Shoulders will donate $1 to RBI. For more information on how else Head & Shoulders is supporting RBI through the “Season of the #Whiff” campaign and more ways fans can get involved, visit @HeadShoulders on Twitter.