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Shine is just the latest collaboration between Coty and the supermodel.
January 21, 2011
By: TOM BRANNA
Editor
Heidi Klum has signed a deal with Coty Beauty to produce her own fragrance, to be called Shine. It is expected in September. “Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty told Women’s Wear Daily. “She is not just a supermodel or a celebrity — she is also a businesswoman. She is very multifaceted — we plan to create a fragrance which celebrates all of those facets.” Klum is already working with Coty as the face of the Lady Astor cosmetics brand. Now, there’s talk of creating a Heidi Klum collection within the Lady Astor range. Klum also is involved in reshaping the Coty-owned Astor Cosmetics brand, a deal announced in September.
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